Salen. K and Zimmerman, E (2004). Rules of Play: Game Design Fundamentals. Cambridge, MA: MIT.
Schroeder S. .(2006). Wittgenstein. They Way Out of the Fly-Bottle. Polity Press: Cambridge.Sluga H. and Stern D.G. (1996). The Cambridge Companion to Wittgenstein. Cambridge University Press: Cambridge.
Stephenson, W. (1988). The Play Theory of Mass Communication. USA: The University of Chicago Press.
Pepsi Website, (no date). Pepsi Games. Retrieved on the 26th of February from the World Wide Web: http://www.pepsi.co.uk/games/
Further Reading
Poole, Steven (2000). Trigger Happy: Videogames and the Entertainment Revolution. New York: Arcade.
Man Kong Lum, C. (2006). Perpectives on Culture, Technology and Communication. USA: Hampton Press, Inc.
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